Nike Montalban

During the launch of the Lunar Force 1’s, there was a major spotlight on influencer marketing, where select individuals were photographed with their favorite AF1’s. Their photos were then featured across various platforms throughout Los Angeles. From the jumbotron at the Staples Center to the streets of Hollywood, increasing awareness of the launch event was imperative. This was a very production-heavy project and consistency was key in the success of the campaign.

Design & Production
Phillip Digiacomo

Scope
Visual design, photo retouching, print production, marketing collateral, advertisements, large format, merchandise & social media.