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Kamikaze Industries

This was a ground up project for a new apparel line, focused on automotive enthusiasts for US and Japanese markets. From concept to development, I conducted research, developed mood boards, defined brand attributes, designed graphics and created three distinct brand system options; which included color palette(s), typography, visual identity and hierarchy.

Creative Direction, Design & Production
Phillip Digiacomo

Scope
Brand discovery, ideation & execution, positioning strategy, visual identity, apparel design, photo retouching, marketing collateral, product renderings, merchandise, brand development & style guides.


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phillip-kamikaze-03-cracklepop-logomark.jpg
phillip-kamikaze-04-styleguide.jpg
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phillip-kamikaze-06-sweatshirts.jpg

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phillip-kamikaze-12-boost-sweatshirts.jpg

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“His ability to interpret marketing projects and concepts and make them come to life through his design talents was incredible… Not only were his designs on point, but there were many projects that required tight deadlines that he met each and every time.”

Scott Seifen - Marketing Manager, MOXA


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